Beginning of a new chapter

Before I start on anything else, thank you for visiting my blog, and welcome! This is my very first post on this blog, and hopefully first of many to come. I’m a big believer in aligning expectations from the very start, so the executive summary goes something like: I work with Azure, expect this blog to be primarily revolved around Azure, more specifically: the Data Platform.

Back in 2018 I had a lovely tweeticussion with Randolph West (Blog | Twitter) about how to best approach getting into writing. They responded with this; “Writing takes two things: reading a lot and writing a lot!”.

Looking back, that advice is so blatantly obvious, but for me at the time, that wasn’t the case. I followed the advice however, and started allocating time in my schedule to catch up on blogs, and try to be more outgoing on social media to establish a network with the existing blogging community. It goes hand in hand with my desire to start blogging, but I still felt as though there were some uncertainties about how to best get started.

Then when Andy Mallon (Blog | Twitter) wrote about his newest project,, I contacted Andy the same night, asking for advice on how to actually get started. He gave me some super great advice, and even dug up some of the resources previously given to him, for which I’m eternally grateful.

The ultimo result of that conversation is this;

Now, why am I starting a blog?

Mostly because I believe my work as a consultant sometimes puts me in a unique position, where I experience something that may not be an easy, or straightforward thing to fix; and I want to document those things, to help better the community, and myself. And of course, as Brent Ozar phrased it in his How to start a blog post; “Blogging for career success.”. It’s not a direct reason for me, but I don’t see a scenario where it wouldn’t help out at some point.

“Beware of he who would deny you access to information, for in his heart he dreams himself your master.”

– Pravin Lal

My goal short term is to post weekly, on Tuesdays, and then based on traction, and if I can get myself into the rhythm, then transition into bi-weekly within the next few months.

About me

Note: This bottom part will also find its home somewhere else on this site, but I’ve always been taught it’s well mannered to introduce yourself.

My name is Danni Juhl, and at the time of writing this, I am 28 years old. Geographical location is outskirts of Aarhus, Jutland, Denmark. I work as a Specialist in Inspari, a Danish consultant company specialising in business intelligence on the Microsoft stack. When I started nearly 2 years ago, it was primarily to be in the SQL Server team, focusing on anything that comes with that; performance tuning, installations, administration, High Availability and such. However I quickly realised that another role was available in the company, and that was Azure. As with a lot of other companies, including the clients I were working on, the cloud was finally starting to look a bit more interesting. Companies were adopting cloud first strategies, cloud were a bullet point in every implementation meeting, and most importantly of all, most people were talk, but when it came to actual execution, it was shaky at best. So that’s where I’ve been for the past 2 years: working with implementing Azure data platforms.

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